Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive Summary??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary query????????????????????...55.Summary of essential Research????????????????????...?86.Target Market???????????????????????????..?97.Product Description, Benefit Analysis, and Positioning???????????...108.Marketing undulate Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distri plainlyion) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis chuck aims to concenter on the marketing strategy of ?the commonality? social club and try to see the picture in the minds of mint?s roughly environmentally friendly clothes (or organic habiliment). In order to acc omplish this, providing basic study about environmentally friendly clothing is essential. ?Organic clothing? is generally conceit to be unfashionable. It generally leaves a facial expression of shapeless tunics and burlap- bid textures. But, actually, these be the trends in 1970s; organic and alternative fibers have developed a lot since then. The early development of organic clothing lowlife be traced backrest to the ?organic agriculture question? which is aimed at the nature-friend processes and the minimization of air, piss and soil pollution. Thus, not and the production process should work with nature, but also materials utilise in the production should not be generically circumscribed or treated with synthetic or chemical pesticides. The concentrate on of the project is a fresh stake called as ?the Green? rather than a maven product, which willing promote environmental friendly clothing. It will return both clothes and accessories like any other brand such as Mavi or Colin?s, however; what will be un! ique with the brand is the focus on environment with comply to anything. The material used in all products, the message of the excogitation on the products and the settings in the stores will be all environmental friendly as the abduce suggest itself. In our seek we made surveys that are targeted to perceive what organic clothing convey to pot, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can let it enter their life. These people are not necessarily... If you require to get a rich essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay