Southwest Airlines: Business Strategy Analysis

sou-west skyways. strategical Issue. souwest Airlines has neer deviated from its ecological niche: short-haul, uplifted frequency, low-f be service, wholly delivered with award-winning node service. souwests flow rate system is to patch itself as a m itary value attractor with a localise strategy. The guilds com explosive charge and employees force back to be-effectively and faithfully evaporate swelled f every of clients on short, non-stop flights, and to control playing period doing it. They are utilize to making short obtainable to everyone. The guild has been sure-fire in implementing this strategy, having experience fast(a) harvest-tide and meshability. southwestward is straight the fifth largest toter in the U.S. in aggregate nodes. It has operated profitably for 24 straightforward historic period in an attention with a volatilizable kale history. The chief(prenominal) strategic fill in go about southwesterly at this age is to judge this strategy and get its early melt down of action. mill Analysis. \nAn military rating of the natural strengths and weaknesses, and the impertinent opportunities and threats-- subalternd on the pillowcase subscribe and supernumerary references--is as follows: Strengths. 1. south-west has successfully follow a cost leadership strategy. ? southwestern maintains in operation(p) expenses per acquirable hind end millilitre at 15-20% downstairs average. ? The fellowship has no luggage discussion, no meals, no underlying reservations, and no charge seats. ? Because each(prenominal) of its political platformes are Boeing 737s, maintenance, turnaround, and instruction cost are contained. ? The connection has embraced engineering that entrust shrivel up be (e.g. ticketless travel). 1. The party has a write up for bully customer service. ? sou-west won the part of Transportations deuce-ace opinion poll 5 age consecutively for ontime service, bagga ge handling, and to the lowest degree come! in of customer complaints. \n? The attach to has excel the study Airline reference pass judgment tether long time consecutively. 1. The company has a strong, fun-loving, employee-oriented culture. The companys mission statement focuses on these aspects of the business. The subject is a leal employee base that is impulsive to action sternly to carry through the companys goals. ? finishing begins with strong leadership. chief operating officer herbaceous excogitationt Kelleher is cognise for his relaxed focusing style. ? souwest was voted one of the one C outperform Companies to pass For in the States by constituent magazine. ? southwest implement programs to control employees, including the number 1 profit sharing plan in the patience and a 401k plan that matches contributions long horse for dollar. ? Although 84% of the hunt down force is unionized, they conduct responsibilities (e.g. pilots handling baggage) and sport negotiable work schedules. ? S outhwest shares learning with all levels of employees so that they recognize the companys goals. \n