Segmentation and Introduction to Product Essay Example | Topics and Well Written Essays - 250 words

Segmentation and Introduction to Product - Essay Example This is a category of the market that requires the color and the type of shapes that the product is associated with. It is star shaped and the unique shape is meant to attract children. Children respond better to such uniqueness that the product is known for. The cereal is manufactured from whole grain wheat and provides eight important vitamins and other essential minerals such as iron and calcium. These minerals help in growth which makes the product more suitable for children. The packaging of products determines the response they get from the market. In this case, the packaging has lots of cartoons which would draw attention from children. One other feature that makes this cereal favorable to women is the fact that it is chocolate flavored. The affinity women have for chocolate would draw their attention to notice this product when on a shopping spree. Consequently, as a product targeting women, Estreliats is bound to captivate the female