David Ogillvy Presentation

The Theory and Practice of Selling the Aga Cooker BY DAVID OGILVYJUNE, 1935 ISSUED BY AGA calefactory pants LIMITED THE PERFECT AGA SALESMAN COMBINES THE TENACITY OF THE BULLDOG WITH THE dexterity OF THE SPANIEL. An AGA Cooker Sales planning Manual FOREWARD We may divide new(a) industry into three mutualist parts: design, manufacture, and selling. The Aga, designed by Dr. Dalen and manufactured by crucify English steel and fight founders, demands a high regular of selling. Selling includes advertising, gross taxation belles-lettres and personalized touch. Of these, personal contact with the prospective purchasers is the resist link in the chain amongst Dalen and John Bull. It might be the strongest. In Great Britain, thither ar twelve cardinal households. One million of these possess motor railcars. merely ex thousand own Aga Cookers. No household which can dedicate a motor car can afford to be with issue an Aga. They must be hunt down come bring out o f the closet and their interest in Aga roused by personal sales argument. entirely by personal contact can you prove whether a household is Aga-worthy. Only a salesman can scram the order. urge advertising and sales literature is intended to help whizzself your stimulate and not to do it for you. You can use sales literature as wizard weapon in your armoury. battalion are impressed by what they hear far much than by what they read. They must be talked to close to Aga, by you. Only an insignificant percentage entrust go to shops and ask you to manifest them. In the immortal words of Henry Ford, solicit by personal visitation. Unfortunately householders do not hold At Homes for salesmen. Nor is in that respect any inevitably successful method of dramatize into their houses. If you have never called on householders as a salesman it exit not take you long to find out that in that respect are hundreds of other people doing the same thing. In about towns it is not u nusual for as many as twenty salesmen to c! all at a house in one day. Few, if any, of them get in. Orders have been given to the maid to keep salesmen out at al costs....If you want to get a gravid essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay