A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

A Consumers Buyer Behaviour Is Influenced By Four require Factors; Cultu A consumers buyer behaviour is influenced by four major(ip) factors; cultural, social, personal, and mental factors. These factors cause consumers to develop product and brand preferences. Although much of these factors puke non be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be bona fide to appeal to the preferences of the target market. When purchasing any product, a consumer goes through and through and through a decision process.

This process consists of up to quintet stages; fuss recognition, information search, evaluation of alternatives, bargain for decision and endure purchase behavior. The length of this decision process will vary, ranging from a shorter snatch response behavior, to limited problem solving and a more comprehensive extensive problem solving. A consumer whitethorn not act in isolation in the purchase, precisely or else may be influenced by any of some(prenominal) peopl...If you want to get a full essay, order it on our website: BestEssayCheap.com

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