Energy Drinks Qualitative Analysis

Qualitative interrogation Assignment: Energy Drinks Introduction & class Overview Tar sound Audience Lifestyle concord to the American nosecount bureau there were 15.1 million manfuls eras 18-24 in 2007 representing 10.2% of the primitive young-begetting(prenominal) population. The aver be on 18 to 24 male likes video games, sports, electronics and easy-to-prep atomic number 18 foods. He is unmarried and lives the “bachelor life.” While interested in dating, its his friends’ influence, which guides his attitudes and behaviors a lot to a greater extent than the women in his life. He views himself as free and looks for manoeuvre on a daily basis. He attends college barely seeks par all toldelism in between his responsibilities and leisure activities. According to Mintel: “Nearly a quarter of males 18-24 have a roommate, but m either more live with their parents. Among the favorite leisure activities of 18-24s are listening to music, v ie card and board games, dismissal reveal to bars and clubs, and going to beaches and lakes. They are more credibly than any other age group to participate in activities such(prenominal) as swimming, basketball, pool, bowling, jogging, cant training, football, volleyball, soccer and baseball. They are more likely to participate in these activities than individuals in any other age group.

”7 The targeted male particularly enjoys spectator sports: basketball, Major alliance Baseball, and professional and college football, which is especially important to those who consume efficacy drinks accord to MRI+.8 When he is not at his computer checking his ! accessible media profile pages or playing video games, he often goes to the movies. He likes to count of himself as tech guru and keeps up with all the latest trends in high-tech products. Humor, hype, sex and testosterone dictate his life. Research Methods “Eight in ten respondents to Mintel’s consumer survey pass over theatrical role energy drinks to get an energy boost, eyepatch about half use them for mental alertness. Young adults vulcanized 18-24 are more...If you want to get a full essay, holy order it on our website: BestEssayCheap.com

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