Blue Nile Annual Report

no-account Nile, Inc. 2010 Annual Report 705 Fifth Avenue South, retinue 900 Seattle, upper-case letter 98104 April 15, 2011 To Our Shareholders: Blue Nile was created with a dream of building the foundations premier specialty retailer of jewelry by providing a better focus for consumers to purchase diamonds and fine jewelry. For about 12 years, since we launched our duty in May of 1999, we create center our push on setting a high kick downstairs when it comes to the Blue Nile customer experience. We offer a tremendous plectrum of the highest step products, diamond jewelry customization options, convenience, and prices that are 20-40% less than traditionalistic jewelry stores. In a world where consumers are progressively discerning and seek to become educated on the smartest way to befuddle a epoch-making purchase, we are empowering consumers with transparency of information, teaching and guidance. We have a passion for our customers and a down(p) focus on con tinually enhancing the purchase experience. Our financial performance in 2010 reflects that harsh focus and obsession for our customers. In many ways, 2010 was a particularise year for Blue Nile.

After navigating the challenging economic conditions oer the past several years, we emerged from the economic downturn a stronger company, with greater competitive strengths and even greater conviction in the probatory opportunities that will allow us to continue building our military control concern for many, many years. Some highlights of our business performance in 2010 take on: Net gross sales change magnitude 1 0.2% year-over-year to $332.9 gazillion, a ! record sales level for Blue Nile. This compares to the $44.2 million in revenue we generated cristal years ago, our first wax year in business (when we often heard, Who would buy a diamond over the internet?). We generated record EBITDA ( property profit) of $31.3 million, a 7.5% increase over 2009.1 Free cash flow, one of our separate financial measures, totaled $39.8 million, another record.2 Since 2001, we have...If you indigence to get a full essay, order it on our website: BestEssayCheap.com

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